Data Mining

Data mining is a field mostly concerned with extracting information from a vast amount of data. Google Search is the best example of such a system taking an analysis step of knowledge discovery in the database process. It is a computational process which analyses a pattern of searched result involving large set of data also known as "Big Data". Besides, all search applications like question answering systems (SIRI) involve method of interaction between artificial intelligence and machine learning. The main objective of data mining procedure is to extract information from a data set a change it into a meaningful structure for utilization. 

Another example is Association Rule Mining/Pattern Mining being applied in Retail Industry to mine buying behavior of consumers from vast amount of historical buying behavior. (129 words)

Written by Sim Zheng Chi

References:

Pena Fernando, 1988. Artificial Intelligence is Coming. European Management, 6(2), pp. 174-177.

Clark Holloway, C. o. B. A. C., 1983. Strategic Management and Artificial Intelligence. Long Range Planning,, 15(5), p. 89 to 93.